Approach
The Digital Combat Agency's strategic approach focuses on the integration of corporate and personal channels.
In concrete terms, this pushes companies to see their online presence as the integration of the corporate channels, where the brand communicates as a whole, and the C-Levels’ channels, where a personal touch is required.
Within the company structure, the people who deserve special attention in positioning strategy and content production online are the CEO and the leadership team.
c-levels
In concrete terms, this pushes companies to see their online presence as the integration of the corporate channels, where the brand communicates as a whole, and the C-Levels’ channels, where a personal touch is required.
Within the company structure, the people who deserve special attention in positioning strategy and content production online are the CEO and the leadership team.
The personal profiles of the people at the top of a company can consolidate relationships with customers and partners, attract the attention of media and investors, foster the loyalty of new talents and employees.
The personal channels of the leaders do not replace the corporate channels. Instead, they complement them, strengthening the effectiveness of positioning, brand awareness, lead generation, and sales campaign.
The uniqueness of the Digital Combat Agency’s approach is therefore to face every communication and marketing challenge posed by the client by combining corporate and personal channels under a single strategic vision.
