federico sbandi


Digital Advisor

He has been working as a digital strategist for over 10 years. In the past, he worked for a startup in San Francisco and for Google in Dublin. He has gained experience as a strategist for creative agencies and as a consultant at Brunswick Group, an international consulting firm specializing in corporate and financial communication.

He also works as the CEO of the Digital Combat Academy, a digital marketing school based in Milan and Rome that he manages with his partner Fabrizio Milazzo. In the past, he has taught digital strategy courses in Italian at the Politecnico di Milano and the University of Bologna, and in English at Sapienza di Roma and HEC Paris.

He has been a guest expert on social media for the TV program “Detto Fatto” (RaiDue) and has led the format “Forbes Leader Digital”. He has been a speaker at events such as the Mashable Social Media Days and has held a TEDx on how to combat cyberbullying. He has been practicing martial arts for over 14 years.

Alessandro Allocca


PR advisor

He has been working as a journalist, content creator and academy trainer for over 20 years. As a journalist, he works for several Italian and international media outlets covering current affairs and more. As a content creator, he works for businesses which operate in different industries such as tourism, news, hi-tech, fintech, food & beverage and more, devising press strategist and creative contents for both online and offline channels.

As a trainer in journalism, brand journalism, and digital marketing strategy, he leads courses in the UK for the Italian Chamber of Commerce and for the TechItalia Lab London, and in Italy for LUMSA University, for the Italian division of, and for other training companies.

He has specialized in PR, press office and creative writing at London College of Communication, London School of Journalism, London City Lit and London Google Campus. He won the Best Story of the Year 2020 in a foreign language award from the Foreign Press Association in London, and the 2021 Best story of the year appointed by MOJO – Mobile Journalism Festival.